International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 217 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 80 countries which represent a diverse group of people active within youth, sport and cultural activities.
NowWeMOVE is Europe’s largest bottom-up campaign of its kind promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.