No time for physical activity?

On 13 May 2016 the International Sport and Culture Association (ISCA) and its local partners will stage their second European No Elevators Day. The day will see organisations, institutions, schools and individual citizens sealing off elevators across Europe as part of ISCA’s NowWeMOVE campaign promoting physical activity. Lack of time is the most frequent excuse Europeans […]

A personal trainer in your hand

Move.me

The era of smartphones and social networks has facilitated many aspects of our lives, including our physical activity workouts. From following YouTube channels with specific training sessions, to searching for groups of particular activities in Facebook, or using different apps to check your activity progress or calories burned, everything can be done and followed from […]

MOVE and take one step forward!

Have you ever heard that walking is one of the easiest and least expensive ways to stay physically fit, get slim and, not least, stay healthy? And because of this, walking is the perfect exercise for many people. All you need is proper walking shoes, your favorite walking route and a few tips to get the […]

Belgian Finance Ministry’s calorie-burning chart shows every MOVE counts

The Belgian Finance Ministry, a dedicated MOVE Agent in Europe since 2014, has created a calorie-burning chart especially for the NowWeMOVE campaign. From kissing to cleaning the floor, every movement we do throughout the day can help us burn up to 100 calories each time, and the chart shows how many minutes it takes to […]

NowWeMOVE websites and coverage reached millions in 2015

As the NowWeMOVE campaign continues to expand its year-round calendar of events, its online coverage and reach is rapidly following suit, with over 1.1 million people visiting a NowWeMOVE website and over 1700 traditional online articles being published on one or more of the campaign’s activities in 2015. Fresh reports from our digital and media […]

NowWeMOVE calendar for 2016 takes shape: MOVE Week springs to May

Building on successful trials of new initiatives in 2015, the NowWeMOVE campaign is expanding its all-year round activity even further in 2016. The campaign, initiated by the International Sport and Culture Association (ISCA), is planned to include more initiatives targeting European citizens and promoting the importance and benefits of the regular physical activity. The expansion of the […]

No Elevators Day in Brussels

On the 5th of June this year the first European No Elevators Day was held in different cities around Europe. Brussels was no exception to the occasion and multiple organisations and companies participated in the newly developed initiative. The participants were very active on the social media promoting their efforts on the day and were […]

Scottish hospitals and leisure centres get behind No Elevators Day

Three hospitals and five leisure centres in North and South Lanarkshire, Scotland, supported the first European No Elevators Day today by encouraging their staff and visitors to take the stairs instead of the elevators. South Lanarkshire Leisure and Culture and NHS Lanarkshire estimated that their efforts resulted in 7420 individuals taking the stairs throughout the day.  Due […]

No Elevators Day to keep Europeans in good shape

Today European citizens in 17 countries will take the stairs instead of the elevator for the International Sport and Culture Association (ISCA) and its local partners’ first European No Elevators Day. The day will see participating organisations sealing off elevators in more than 180 public and private buildings in more than 50 cities as part of […]