MOVE Week 2016 starts on Monday!

Between 23 and 29 May 2016, more than one million people from 35 countries around Europe are expected to be join in the 5th edition of MOVE Week, a pan-European event promoting grassroots sport and physical activity. MOVE Week is an open platform for anyone with an interest in getting people active to showcase their […]

No time for physical activity?

On 13 May 2016 the International Sport and Culture Association (ISCA) and its local partners will stage their second European No Elevators Day. The day will see organisations, institutions, schools and individual citizens sealing off elevators across Europe as part of ISCA’s NowWeMOVE campaign promoting physical activity. Lack of time is the most frequent excuse Europeans […]

MOVE and take one step forward!

Have you ever heard that walking is one of the easiest and least expensive ways to stay physically fit, get slim and, not least, stay healthy? And because of this, walking is the perfect exercise for many people. All you need is proper walking shoes, your favorite walking route and a few tips to get the […]

“If you want to go far, go together”

There is an African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This was a good motto for the gathering of NowWeMOVE campaign National Coordinators in Mulğa, Turkey, from 18 to 21 February this year. The meeting was hosted by Turkish National Coordinator, Feridun […]

NowWeMOVE websites and coverage reached millions in 2015

As the NowWeMOVE campaign continues to expand its year-round calendar of events, its online coverage and reach is rapidly following suit, with over 1.1 million people visiting a NowWeMOVE website and over 1700 traditional online articles being published on one or more of the campaign’s activities in 2015. Fresh reports from our digital and media […]

Youth on the MOVE learning platform to be launched this month

The Youth on the MOVE project learning platform for young European and Latin American volunteers in grassroots sport will be officially launched on 17 of February. Divided into online and offline training, the project, supported by the EU’s Erasmus+ Youth programme, will train 77 young people across Europe and Latin America to become MOVE Agents […]

NowWeMOVE calendar for 2016 takes shape: MOVE Week springs to May

Building on successful trials of new initiatives in 2015, the NowWeMOVE campaign is expanding its all-year round activity even further in 2016. The campaign, initiated by the International Sport and Culture Association (ISCA), is planned to include more initiatives targeting European citizens and promoting the importance and benefits of the regular physical activity. The expansion of the […]

NowWeMOVE campaign shortlisted for European Excellence Award

ISCA has been shortlisted alongside Ericsson, Adidas, Southampton Football Club and Norwegian sportswear brand Kari Traa for a European Excellence Award in the category of Sports and Lifestyle for its NowWeMOVE campaign. The European Excellence Awards, hosted by the magazine Communication Director, is one of a few prestigious awards recognising companies’, consultancies’, associations’, institutions’ and […]

The Highlights of MOVE Week 2015

The 4th MOVE Week went beyond expectations! 43 participating countries, over 1700 cities, more than 5300 events and 3000 MOVE Agents activated Europe and Latin America this year. Hundreds of thousands of people had the chance to participate in various fun, active games, to try out new activities and to feel the joy of movement. BULGARIA […]