The European Week of Sport will start with a dance flashmob on 10 September

FlashMOVE#BeActive FlashMOVE will unite Europeans from 70 cities to one and the same music and choreography

Europe is uniting to the same dance, the #BeActive FlashMOVE, on 10 September at 11:00 CET. More than 150 events in 24 countries and 70 cities across Europe will bring together thousands of European to dance the same dance simultaneously. FlashMOVE will open the European Week of Sport and will mark the start of the official opening ceremony in Kosice, Slovakia. The event will be live streamed on the Commission’s website.

FlashMOVE is an initiative developed by one of the leading European organisations in the field of sport for all, recreational sports and physical activity, the International Sport and Culture Association (ISCA). It is part of the NowWeMOVE campaign and in the last three years it has been used to create excitement in the lead-up to the pan-European MOVE Week. In 2015, the FlashMOVE took place in 70 cities of 20 countries across Europe, with more than 6,500 dancers having fun while being active.

“The official motto of the EU is ‘United in Diversity’, and we believe the FlashMOVE brings this motto to life: Europeans having fun dancing at the same time to the one dance”, Laska Nenova, NowWeMOVE campaign manager for Europe, says.

“We’re proud that the EU has recognised our campaign’s FlashMOVE as a successful initiative promoting physical activity and selected it to officially open the European Week of Sport. Now we’re waiting for the simultaneous celebration of being active to begin.”

The choreography of the 2016 #BeActive FlashMOVE is easy enough to learn quickly by people of all ages and was developed by ISCA member Sport Union of Slovenia (SUS) to the tune “ALE’ O”, provided by SportMalta. The FlashMOVE step-by-step video tutorial can be found on the initiative’s website.

Until now more than 150 FlashMOVE events all over Europe are registered. The online registration platform is still open at and the number of events continues to grow every day.

About the International Sport and Culture Association (ISCA)
International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 217 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 80 countries which represent a diverse group of people active within youth, sport and cultural activities.

ISCA’s activities are supporting the general HEPA (Health enhancing physical activity) policy of the EU. ISCA concentrates on three key areas – activities, education and policy-making. As well as promoting events and educational programmes, ISCA takes a full role in the public debate on sport and culture and strives to influence policies in these areas.

For more information about ISCA please visit

About the NowWeMOVE campaign
NowWeMOVE is Europe’s largest bottom-up campaign of its kind promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.

For more information about NowWeMOVE campaign please visit

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