Lesson from street sport: the best way to do a 30-second elevator pitch is with a video camera

Adapted from an article in Danish by DGI Underground’s project coordinator for street sport Helle Nymann Jensen With over 220 Danish Street Cup final participants, 35 freestylers and 40 panna players packed into Copenhagen’s City Hall Square, Denmark’s street sport festival gave a unique atmosphere to the European Week of Sport on 17 September. The participants joined […]

If you had the power to move people, who would you target?

Youth on the MOVE change-maker Shane O’Donnell tells how the NowWeMOVE programme inspired him to make a difference in Ireland. By Shane O’Donnell, extract from his original blog post ‘Active Future Programme: Using Physical Activity to Promote Education amongst Adolescents At Risk of Early School Leaving’ At the beginning of the year I was lucky […]

Today is a Good Day!

“What makes you happy?” This is one of the many questions I have been bumping into quite often on social media just lately. The first thought that comes to my mind is “Motivating people and putting a big smile on their faces”. That thought became a reality and a feeling of fulfillment on Tuesday 28 September with […]

Take action this World Heart Day

Today, on World Heart Day (29 September 2016), the World Heart Federation is urging people around the globe to unite to turn information into action and transform the 1 in 10 lives that are being cut short prematurely as a direct result of cardiovascular disease (CVD). CVD, including heart disease and stroke, is the leading […]

Second European School Sport Day expected to engage 1 million children

For immediate release The second European School Sport Day® is set to engage more than 1 million school children from at least 17 countries in inclusive physical activity initiatives this Friday, 30 September. The day is an official European Week of Sport event supported by the European Commission’s Erasmus+ Sport programme. Its goal is to […]

22 countries were part of first European Fitness Day

How did your country shape up? Share your thoughts with us in our new survey. This year, ISCA and its European Fitness Day partners ukactive, BG BeActive, German Gymnastics Federation (DTB) and Sports Union of Slovenia set out to scale-up the successful UK National Fitness Day and roll it out across Europe. With fitness centres […]

“Then, I got company… People told me it gave them hope”

Forrest Gump-style Journey of Hope ends after 31 days, 7 countries and a string of followers. From paper to reality, the Journey of Hope came to life last month and ended after 2500km and 31 days on the road for our four tour leaders, Feridun Ekmekci, Adnan Cangir, Aysel Atas and Meliha Kaya. The team […]

Lithuanian Sports University campus came alive for the #BeActive FlashMOVE

The Lithuanian Sports University (LSU), a member of Health Promoting Universities Network, made Saturday 10 September a FlashMOVE day on its campus, adding a huge 500 participants to Europe’s biggest flash mob event promoting physical activity and the 2016 European Week of Sport. School and university students, people from a local disability centre, lecturers and other colleagues […]

#BeActive FlashMOVE united thousands of Europeans with the same dance

FlashMOVE

300 events in 27 countries with 9,000 dancers and 18,000 spectators became part of the biggest European initiative of the year. Even though they were scattered across the whole continent, thousands of Europeans dancing in the #BeActive FlashMOVE on 10 September 2016 were united by the same music and choreography. The initiative raised the curtain […]

FlashMOVE and Journey of Hope highlight European Week of Sport kick-off celebrations

ISCA’s #BeActive FlashMOVE raised the curtain of the European Week of Sport opening ceremony on 10 September at 11am with local children from Kosice inviting the crowd surrounding the stage to join them in Europe’s biggest simultaneous flash mob. The event was streamed live on the #BeActive website and is now available to watch on […]