As the world’s spotlight turns to the Rio Olympics, don’t underestimate grassroots sport’s diplomatic power

The diplomatic power of civil society_Mogens Kirkeby_Sport and Citizenship

For ISCA President Mogens Kirkeby, the release of Sport and Citizenship’s journal on Sport and Diplomacy comes at a timely moment in sport, when the world’s focus will turn to its biggest elite sport spectacle, the Olympic Games, this Friday. “We are heading towards the biggest (and most expensive) celebration of elite sport – the summer Olympics […]

Be part of the most active day in Europe

Join the most active day of the year.

European Fitness Day – 15 September 2016 What would a dream day for a fitness or leisure centre look like? Hundreds – maybe even thousands – of potential new members walking through your doors and trying your facilities? Existing members bringing their friends along and showing them what you have to offer? We want to […]

To MOVE others you have to set a good example: ISCA celebrates MOVE Week

Stretches

The MOVE Week is one of the most active weeks you can find! Since 2012 it has motivated and inspired people (from young to old) to find the move that moves them. As the coordinating organisation of this pan-European week promoting sport and physical activity, we also got into the action. Our staff at the […]

Belgian Ministry of Finance ready for MOVE Day

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Last year, 800 employees from the Ministry of Finance in Belgium gathered in Brussels’ famous King Baudouin Stadium to take part in MOVE Week grand finals. This year, its HR department is planning a whole day of MOVE Week activities (P&O MOVE Day), which will take place tomorrow, 26 May, at InterNos in Brussels. “Special […]

It’s time for MOVE Week!

Family_move_1

It’s time to MOVE! Today is the first day of MOVE Week and 1,516 events are registered to take place in 27 countries across Europe, with the number still climbing. MOVE Week runs from 23-29 May this year and the countries with the most events registered so far are Bulgaria (230), Iceland (201), Poland (170), […]

MOVE Week 2016 starts on Monday!

Flash mob Hungary Eva Jozsef

Between 23 and 29 May 2016, more than one million people from 35 countries around Europe are expected to be join in the 5th edition of MOVE Week, a pan-European event promoting grassroots sport and physical activity. MOVE Week is an open platform for anyone with an interest in getting people active to showcase their […]

Have you already made your choice?

Rasmus Nordqvist with NED poster

Today is the No Elevators Day (NED) and throughout Europe we are celebrating and encouraging all citizens to use the stairs instead of elevators. A simple gesture with immense transformative power. NED is part of the NowWeMOVE, a European campaign (developed by ISCA) that aims to promote sport and physical activity. The overall vision of […]

What will be your good example?

NED_Poster

What is NED? It’s No Elevators Day, simple as that. And even simpler is being part of it. When we climb the stairs we make it happen, step by step. Step 1: Visit the NED website and read this information and also this. Step 2: Register your email. Step 3: Register your event. Step 4: […]

No time for physical activity?

NED

On 13 May 2016 the International Sport and Culture Association (ISCA) and its local partners will stage their second European No Elevators Day. The day will see organisations, institutions, schools and individual citizens sealing off elevators across Europe as part of ISCA’s NowWeMOVE campaign promoting physical activity. Lack of time is the most frequent excuse Europeans […]

Move Mulher moving women in Brazil

Sling dance with babies

Throughout March, Move Mulher (Move Woman) has promoted sport and physical activity to women and girls all over Brazil. The initiative is part of the Move Brasil Campaign, developed by SESC (Social Service of the Commerce) and inspired by the International Sport and Culture Association’s NowWeMOVE campaign, and was created with the purpose of encouraging […]