Check the Journey of Hope route and see whether the team will arrive there – and make sure you grab that photo opportunity when they do! Organise a side event that will attract people to the landmark and keep them there until the team arrives. Inform your local media to get the most out of your promotion – your tourism board will love you for it (unless you are the tourism board, of course!)
Register your event at http://nowwebike.nowwemove.com/
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The Journey of Hope is co-funded by the European Commission’s Erasmus+ Sport programme and promotes the #BeActive message.