2 sisters, 2 flash mobs, 2 cities, 2 countries, one goal: to promote MOVE Week!


ISCA’s Head of Projects, Saska Benedicic Tomat, has transferred her passion for physical activity to her two daughters, Lia and Najka, who are actively promoting MOVE Week in Slovenia and Portugal. Tomorrow, 20 September, at 5pm in at least 75 locations across Europe, at least groups of dancers will perform the MOVE Week Flash Mob […]

Flash MOVE for MOVE Week Brasil

By Roxana Chiriac, ISCA On the other side of the globe, people are also preparing for a week full of movement and physical activity. ISCA member SESC São Paulo in Brazil has developed its own version of the NowWeMOVE Campaign (MOVE Brasil) as well as the MOVE Week (MOVE Week Brasil), which will take place […]

UK promotes MOVE Week Flash Mob in style!

By Roxana Chiriac, ISCA During their large scale event London & South East Multi Sport Festival at the Copper Box Arena, StreetGames gathered their willing participants and enacted the MOVE Week Flash Mob in front of a sea of spectators. With 839 young people at the event trying new sports, competing and meeting famous sports […]


Flash Mob Iceland

Iceland has featured MOVE Week 2014 in one of the biggest annual events in grassroots sport in Iceland, ‘Unglingalandsmóti’, with a flash mob organised by MOVE Agent UMFÍ. The impromptu performance surprised the 10.000 participants and spectators who came to take part in the youth sport festival in the community of Sauðárkrókur. The flash mob […]